Skip to content

How To Grow Your Startup Business Using OKR in Singapore

Establishing a thriving business can be a formidable task, particularly in an increasingly competitive business landscape. The foundation of a startup necessitates a combination of essential elements, such as a strategic approach, an appropriate model, a robust team, and a well-defined growth strategy. Throughout every phase of startup development, a quantifiable growth strategy is indispensable, ensuring the entire team is aligned with a singular objective.

Despite having a stellar team, exceptional products, and a harmonious blend of essential elements, some companies face failure. The primary reasons for startup failures often revolve around inadequate prioritization and team misalignment. While the principles of goal-setting, effective prioritization, and strategic alignment may seem straightforward in theory, their implementation poses a challenge for many businesses.

For companies encountering similar challenges, exploring an OKR framework becomes crucial. OKR provides companies with a structured framework to establish measurable goals, fostering optimal growth and enhanced ROI for the business.

What is OKR? - Unlocking Growth Potential with OKRs in Malaysia

OKR means Objectives and Key Results. OKRs are focussed on the operations and growth of the business. The most significant benefit of OKR is that it can help empower teams within a company by setting up measurable goals and ambition-based goals. In addition to this, OKRs also help in bringing clarity and alignment to the functioning of a business.

If you are planning to start a business, it is really important to know in detail about how you can incorporate this framework to get maximum growth within a set time. Thus, this article consists of different OKR strategies that can be used to maximize growth and minimize the wastage of all kinds of resources within the company:

If you are not sure about getting an OKR framework for your startup, let’s take a sneak peek at the benefits offered by OKR:


All kinds of organizations need transparency at all levels. With an OKR framework, you can get proper communication, better levels of collaboration, and prioritization between the team members.


An OKR framework can help your startup to cultivate a performance-based culture.


It is essential for all kinds of businesses to ensure that they are aligned towards a single goal.


Just setting up a goal is not enough. Goals also need proper tracking and measurement for success and failure. Thus, an OKR framework can help a startup in getting a measurable goal.


Focus is an important element needed for startups. OKRs can help teams away from distractions so that they can focus on things that matter.

Setting up OKR for the first time

Most companies in their beginning phase face the problem of formal goal settings, and thus they need the helping hand of OKRs. So, let’s understand how you can set up OKRs for the first time:

7:3 Ratio

Your company should not be only about the founding members and bosses. The employees and teams in a company are the most vital organs of a company. Thus, to get a successful OKR, it is very important that your employees should play an important role in goal-setting. Thus, whatever you decide, 70% of OKRs should be from the employee’s side, and the remaining 30% should be from management’s end.

There is no need to impose OKRs on employees, as it can seem like a self-improvement tool for employees. The basic aim of OKR should be to give a broad picture of goals that the company wants to achieve in the coming days. Thus, your employees should have a sense of belonging towards the company so that they can be focused on achieving the goal.

Visible result

Setting up a goal is not enough. OKRs can also serve as a guiding stone, as it can help in showing the visible results. Thus, making an OKR as an everyday ritual can help in fulfilling objectives for employees as well as the team as a whole. No matter if you use a bulletin board or you use a spreadsheet, a visible goal can help in the achievement of goals properly.

Keep it simple

Heavy documentation can never make any work easy, especially if you are running a startup. OKRs should not be a hassle for your team. Instead, it should not take more than a couple of minutes to complete the process. The simpler the process, the easier insights you can get. Thus, try to ensure that there are no messy statistics and graphs to show the result.

Gradual growth

You can’t expect the OKRs to do the magic in a single day. Thus, don’t try to overreach if this is your first time doing OKRs. So, you can try to achieve only 50% of your OKRs in the first few months. After a few months of getting good results, you can raise the bar.

Don’t keep OKRs just as a part of the daily rituals for the sake of documentation. Instead, it should gradually be made a part of the goal achieving formula for your employees. You may face a few snags in the first few months, but keep modifying and updating the process to get better results eventually.

Regular tracking

Although management should not be overly involved in setting the OKRs, it should not mean that management can’t track the OKRs at regular intervals. It is very important to keep track of the tasks your employees are assigned and how well they are performing it. Track OKRs at regular intervals. To be even more fruitful, you can assign a person who can perform the task of checking the OKRs daily.

Not too many OKRs

Although you can set up as many OKRs as you want for your company and team, it is important not to overshoot your employees with unlimited OKRs. Thus, get your priorities straight and set up OKRs according to the priorities and goals you want to achieve.

Individual goals

For a startup with fewer employees, it is also important to set up an individual goal, in addition to the team goal. Setting up individual OKRs can also help employees understand their strengths and weaknesses, and thus, they can learn in a better way. Thus, if you are a startup with few founding members, use the OKR process to set up individual goals that you want to achieve.

Quarterly goals

Most companies have daily or monthly OKR. But, you can also use a quarterly OKR to understand the overall functioning of your company. Thus, before a quarter begins, set up a goal and try to work on those goals. At the end of the quarter, you can track your company’s performance to know how well your employees are working.

Available for everyone to see

Bottom line:

All these OKR setting processes that we mentioned can be used for all kinds of startups. No matter if you are in the fashion industry or have an IT services startup, OKRs can play a major role in setting up goals and achieving goals. So, set up an OKR framework for your company this week by using a simple DoerHRM OKR Framework and get measurable results in a week.

If you want to add a structure to your startup, setting up an OKR can be one of the essential things to try. Setting up OKR in no way will mean compromising on the flexibility of your company. It will be a guiding stone for your company that will help you understand the strengths and weaknesses of employees, management, as well as the company as a whole.

Therefore, if you aim to elevate and expand your startup to greater heights, consider adopting an OKR framework.

While OKRs primarily serve as a monitoring system for employees, intervention should only occur when absolutely necessary.

This article aspires to assist you in devising the most effective OKR framework for your startup, enhancing efficiency and fostering growth.

I hope you enjoy reading this blog post.
If you want my team at DoerHRM to help you build a winning team for your company, just click to speak with our KPI consultant.

How to build

winning teams with KPI?

Hey, I’m Shone Fone Ng. I’m determined to make a business grow. My only question is, will it be yours?

About Shone Fone

Shone Fone is a Serial Entrepreneur for 10 SMEs since 1997, businesses ranging from equipment supply, manufacturing, equipment maintenance and ISO 17025 calibration service, HRM software development and training. He also an award winning entrepreneur of Asia Pacific Top Excellence Brand – Book of The TOP Recognition.

How to build

winning teams with KPI?

Hey, I’m Shone Fone Ng. I’m determined to make a business grow. My only question is, will it be yours?

I hope you enjoy reading this blog post.
If you want my team at DoerHRM to help you build a winning team for your company, just click to speak with our KPI consultant.

Related HRM KPI & OKR Performance Management Articles

Get a free, full-feature trial of
DoerHRM KPI Performance Management Software for 14 days

No credit card required.

Start using DoerHRM today!

Hi Managers, do your employees have
signs of low motivation?

Through a 30 min FREE consultation,
know step-by-step guide to learn

Have a 1-on-1 free consultation
with our
DoerHRM KPI Expert

Free eBook - The KPI & OKR Strategy to Grow Business Quickly

Download Free Ebook now!

Please check your email for the download link!