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Introduction To Mission & Vision Statement

When an organization is founded, defining its aims and goals becomes a crucial task for the administration. Priorities and objectives are carefully outlined in a plan, and the organization entrusts its employees with the implementation of these objectives to achieve a specified destination. This destination is encapsulated as a vision, and the formal articulation of this vision within the organization is referred to as a vision statement. Acting as a guiding beacon, the vision statement aids the organization in making informed decisions.

How to Write an Inspiring Vision Statement?

A vision statement is not a mere sentence of some words. It is the future of the organization, as it defines, where the company should stand in the future. For the composition of an inspiring vision statement, it should be finalized after taking opinions from various experts that gather together to form the expert panel for the respective company.

Secondly, it should be based on facts. The vision shouldn’t be something that seems just impossible. It should be challenging but achievable. Thirdly, it should be inspiring not only to the ones who look from outside. But to the employees, so that they can work at their best to make a company successful towards its vision.

Fourth, the vision statement should be unique. It is a very important characteristic of the formulation of an inspiring vision statement.

Mission Statement

Talking about the mission statement, it is the plan riding upon which will ensure success to the company to reach and accomplish its vision. It is the list of objectives and steps that will enable the company to reach its destination. Whenever you start on a goal, you first think of a map to reach that goal. If the map is not present you cannot reach the destination. Take this in form of a simple example, suppose you are a traveler and want to visit various places. When you need to visit a certain place, you first need to read about the directions and road way to reach that place otherwise you will be lost. Similar to the rule for organizations, in order to reach the destination, you need to formulate the direction.

How to Write an Inspiring Mission Statement

As the word mission indicates the real reason why a company exists, so it is very critical for the organization. It states the reason for company’s existence. In order to compose a successful mission statement, there are some points that should be kept in mind. First, the mission statement should be concisely written. It should not be more than two lines. It should be impressive which means that it should impress the customers in such a way that they readily want to become a part of it. A mission statement should be always mentioned in the present tense as it defines the position of your organization that where it stands today. It should enlist the long term goals indicating where the company stands today and how it will proceed.

Already established organizations do not need mission statement as much as a priority as a newly organization does. Because it is a newly found system and people do not know the reason that why a certain organization has been founded. Therefore, it’s necessary for the organization to state a clear and impressive mission statement which not only attracts customers but also keeps the employees aware of the reason for which they are here.

For example, the mission of Google is to make data accessible to its users from the whole world.


They may sound like synonyms but represent two different entities in an organization. The vision statement states the future position of a company where it wants to stands after 5 or 10 years from now on. For example, the United Nation has made 21 goals which it wants to achieve by 2030 including eradication of hunger and poverty and making sustainable communities. This vision statement highlights the position where the UN wants the world to reach by 2030 and provides the guideline to create a mission statement keeping in mind the vision of the organization. Whereas the mission statement describes the current situation of an organization and defines the approach and plan to reach the determined destination. It deals with the present of the organization rather than the future. It openly defines the cause of its existence. For example, the mission statement of UN is to maintain international peace and security.

Core Values

They can be defined as the set of rules and principles that indicate the way the employees and employers will work in order to achieve their goals. They are the principles defined on the basis of how a company wants its employees to work. For example, truthfulness, honesty, hard work, loyalty with the job and company etc.

How are Core Values Helpful?

Keeping core values is beneficial for the company itself as it helps the employers to hire the most suitable individuals for the desired job with the right qualities. They enable a company to take the right decisions. As the company can only earn success when the team works together, it is essential for the company to introduce the core values on which the whole team can work together. Lack of core values can result in haphazardness and panic among the employees as everyone will determine their own direction hurting the company’s mission and vision.


The three vital components—vision, mission, and core values—are indispensable for keeping an organization on the correct course. They provide guidance for both the present and future of the company, ensuring that the company and its employees adhere to ethical principles and a defined set of rules. The vision delineates the future position, the mission characterizes the current market position, and the core values establish behavioral guidelines for employees. Together, these three elements form the bedrock of the company, and a failure to articulate them can lead to the failure of all strategies implemented by the company.

I hope you enjoy reading this blog post.
If you want my team at DoerHRM to help you build a winning team for your company, just click to speak with our KPI consultant.

How to build

winning teams with KPI?

Hey, I’m Shone Fone Ng. I’m determined to make a business grow. My only question is, will it be yours?

About Shone Fone

Shone Fone is a Serial Entrepreneur for 10 SMEs since 1997, businesses ranging from equipment supply, manufacturing, equipment maintenance and ISO 17025 calibration service, HRM software development and training. He also an award winning entrepreneur of Asia Pacific Top Excellence Brand – Book of The TOP Recognition.

How to build

winning teams with KPI?

Hey, I’m Shone Fone Ng. I’m determined to make a business grow. My only question is, will it be yours?

I hope you enjoy reading this blog post.
If you want my team at DoerHRM to help you build a winning team for your company, just click to speak with our KPI consultant.

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